Sign-ups that never activate
- THE SYMPTOM
- Plenty of accounts, few that reach the moment the product clicks.
- WHAT WE DO
- We find the step where good users stall and rebuild onboarding around the first win, shipped as an experiment.
- WHAT YOU GET
- Onboarding redesign and activation metric
Trials that don’t convert
- THE SYMPTOM
- People try it, like it and leave before paying.
- WHAT WE DO
- We test the paywall, pricing page and trial emails one change at a time, against a control.
- WHAT YOU GET
- Paywall and pricing experiments