How Jupita turned its project funnel into tested experiments

The challenge

Enquiries were arriving, but the path from first visit to a signed project was a black box. Nobody could say which pages, offers or follow-ups actually moved a lead forward.

[Add the specific problem, in the client's words, once approved.]

What we did

1. I · AssayMapped every step from first visit to signed project and found where good leads stalled.
2. II · ModelAgreed what a lift at each step should be worth before building anything.
3. IV · BuildRebuilt the enquiry flow and follow-ups as experiments in their own stack.
4. VI · MeasureKept the variants that won and retired the rest.