How Health Connect 24x7 traced its ads to booked consultations

The challenge

Ads were driving traffic, but there was no clear line from an ad to a booked consultation, so spend could not be judged on the outcome that mattered.

[Add the specific problem, in the client's words, once approved.]

What we did

1. I · AssayTraced the journey from ad click to booked consultation and closed the tracking gaps.
2. III · PositionClarified the offer for each audience and rewrote the landing pages.
3. V · LaunchRelaunched campaigns optimised for bookings, not visits.
4. VI · MeasureReported cost per booked consultation every month.