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FINTECH · LENDINGDraft · awaiting client approval

How QuickCheck tied acquisition spend to borrowers who repay

Growth engineeringPerformance marketingAnalytics & attribution
−[Y]%cost per repaid loan
+[X]%onboarding completion
[Z]×return on spend

Results to be filled in once QuickCheck signs off the numbers.

The challenge

Installs and sign-ups looked cheap, but the channels that won on cost per install were not always the ones bringing borrowers who repaid. Spend was being judged on the wrong number.

[Add the specific problem, in the client's words, once approved.]

What we did

  1. I · AssayConnected acquisition data to repayment outcomes so every channel could be judged on good loans.
  2. IV · BuildReworked onboarding and verification steps where strong applicants dropped out.
  3. V · LaunchRebalanced campaigns towards the audiences that repaid, in small measured steps.
  4. VI · MeasureReported return on spend by repaid loan, not by install.
Draft quote · awaiting client approval
“Argoren tied every naira of acquisition spend to borrowers who actually repaid. That changed which channels we funded.”
— [Name], [Role], QuickCheck