The board asks what marketing returns
- THE SYMPTOM
- You have dashboards, but no answer you’d stake a budget on.
- WHAT WE DO
- One returns report, spend in and revenue back by channel, that finance agrees with.
- WHAT YOU GET
- Live returns dashboard and monthly report
Every platform claims the same sale
- THE SYMPTOM
- Add up the platforms and you sold twice what you did.
- WHAT WE DO
- Attribution built on your own revenue data, checked with hold-out tests, explained in one slide.
- WHAT YOU GET
- An attribution model you can defend
Tracking is broken or missing
- THE SYMPTOM
- Key events don’t fire, or nobody trusts the numbers they do.
- WHAT WE DO
- One tracking plan across Google Analytics and PostHog, deployed through Tag Manager, with checks that flag when it breaks.
- WHAT YOU GET
- Tracking plan, set-up and monitoring